Our Mission and Values

Bay Pharma is dedicated to accelerating Australia's transition towards a smoke-free future and play its part in achieving a smoke-free nation (<5% smoking rate).

Our strategy involves revolutionizing therapeutic nicotine vaping products (NVPs) by integrating pharmaceutical-grade standards and supply-chain rigor. We aim to gain trust among stakeholders and offer a credible and effective solution for smoking cessation and management of nicotine dependance through the integration of vaporiser technology into the medical framework.

This initiative is part of our wider ambition to significantly decrease smoking rates nationally.

To fulfill this mission, Bay Pharma is engaged in various research and development activities, including:

Product Innovation: Leveraging cutting-edge technology and design to mitigate risks and enhance user experience.


Pharmaceutical Formulation: Crafting superior formulations through toxicological and pharmacokinetic research, including the molecular development of flavour compounds, all subjected to comprehensive toxicological evaluations.


Clinical Research: Partnering with external entities to generate long-term data on the safety and effectiveness of NVPs.


Quality Assurance: Upholding the highest pharmaceutical manufacturing standards and materials.

Through these efforts, Bay Pharma is committed to providing a safer, scientifically backed alternative to smoking, contributing to a healthier future for Australians.